492 St Kilda Road.

Melbourne 3004.


Phone. (03) 9842 2260


Culture must start from the

very top and pervade the

organisation like the sweet

smell of chocolate trickling

down a fountain.

Culture is the essence of your

business and is best defined as -

The Rules both written and unwritten

the guides people’s behaviour”.

Whist it may be one thing to have

a properly stated mission, are your

people all “on board” with that and

aligned to your goals with a culture

that supports your endeavours.

This is critical.

To really make innovation a part

of the everyday thinking with your

organisation, it needs to become

part of your cultural DNA.

We need to understand how your

people are thinking, what drives

them, is it just a job or a place

to be excited about being

involved with and is the culture

aligned with your mission.

For example, would the culture

of team of comedy writers be

one you would wish to pervade

and airline or hospital.

Would McDonalds survive if it

people were not attuned to

friendliness, cleanliness and

rapid consistent service.

The culture of Louis Vuitton is

about brand, image and

expensive goods. Their people

are selected on their ability to

represent that brand. This is

their culture and if you are

not on board with it there is

in place for you in their

organisation. What would

happen Louis Vuitton started

selling cheap imported leather

goods from India or China.

Culture is vital to succeeding

with your strategic intent.

A short initial survey will

quickly reveal the answers you need